This question should be analyzed based on your own experience and financial strength. If you have some experience and reasonable financial resources, or if you have a high level of accuracy in product selection, then you can start directly with FBA (Fulfillment by Amazon). The advantage of FBA is that it carries more weight, and customer service work is relatively straightforward. However, the disadvantages of FBA are also evident, as it requires a significant capital investment, and there is substantial pressure on inventory. If your products do not sell well, it can impact the safety of your financial resources. Therefore, when considering FBA, product selection must be done with great care, as otherwise, every penny you invest in the product may be at risk and difficult to recover.

On the other hand, FBM (Fulfillment by Merchant), where you handle shipping yourself, also has its pros and cons. The advantage is that it doesn’t require as much capital, and you have more control over inventory management. However, FBM products typically have lower visibility, especially if you select highly competitive categories. You might find that after uploading thousands of listings, you haven’t received a single order.

In summary, if you are confident in your product selection, you can start directly with FBA. If you are uncertain about product selection, FBM can be a good option for gaining experience and getting started.

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